WINTER BOARD MEETING OUTLINES A BUSY 2021

February 3, 2021
Posted in: News
USDBC concluded its Winter Board Meeting (virtually) last week outlining numerous initiatives for 2021 that capitalize on continued strong global demand for U.S. dry beans. Among the initiatives outlined:
  • A new staffing pattern for Latin America (not including Mexico) resulting in enhanced market coverage and in country presence.
  • Global U.S. dry bean value proposition research revealing key messaging to be incorporated into future strategies.
  • Analysis of the current threat to dry bean trade posed by low or zero tolerance MRLs in Vietnam as a template for future global research and recommended response.
  • Ongoing work on dry bean innovation focused on bean flour and ready to eat dishes with beans, to become part of USDBC’s domestic and global promotion work.
  • Enhanced global social media and PR campaigns in all programs while travel remains limited.
  • Ongoing pivot to virtual trade missions for Q1 2021 with UK/EU up next.
  • Final push for BeanCon21 registrations, matchmaking for business sessions, pre-production of all panels set to begin early this month.
It’s going to be a busy and productive 2021 for USDBC!!