Keeping up with USDBC Around the World – Highlights from our Global Promotional Programs
October 23, 2020SIAL Shanghai:
- Our last and only in person trade show in 2020, SIAL Shanghai, was also our first participation in a China specific trade event. The event wrapped up early this month with only our local staff on the ground in China in attendance. Although both visitors and exhibitors were only 60% of the expected audience, the USDBC booth was visited by more than 150 company representatives. We have already received a trade lead as a result of the show and look forward to more trade events in China.
Americas:
- Our promotional programs in Colombia and Central America continue to innovate with two exciting Chef campaigns. The #freejolchallenge features known Colombian chefs making innovative dishes with beans and challenging viewers to do the same at home. Lo Hice Saludable con Frijol (make it healthy with beans) recipe contest runs throughout the Americas with our Todo Con Frijol program and includes well known chefs and their best recipes with dry beans and asks viewers to send in their best recipe.
USDBC and Harvest Plus Collaboration –
- We have signed a new Memorandum of Understanding with Harvest Plus to work together to promote the production and consumption of beans of all varieties. The idea is to focus on beans as a key element in nutritious diets among vulnerable populations in emerging market economies as well as among consumers in developed economies as a contributor to healthy, active lives. Harvest Plus works to improve nutrition and public health by developing and promoting biofortified foods that are rich in vitamins and minerals as well as global leadership on biofortification evidence and technology.