Get To Know Our Global Reps – Mexico

Raul Caballero is USDBC’s Mexico’s Market Representative and CEO of Mercalimentos Consulting Mexico. He has a major in Business Administration from Mexico’s Tech University and a Diploma in Marketing. Raul has represented trade associations for the last 26 years helping hundreds of companies to enter the Mexican market and rest of Latin America. He has managed all marketing, business and trade policy interests for USDBC including the two high profile activities; coordination of the Mexican Harvest tour and the USDBC USA-Mexico Congress organized for almost 25 years. Raul’s experience in the food business started in the operation of restaurant related businesses and the last and most influential experience in trading comes from a former buyer position at Wal-Mart, Sam’s Club when he had the learning experience of importing all the food categories including pulses.