USDBC Gears Up for Promotion in Latin America

USDBC is charged with increasing demand and consumption for and of US dry beans. As part of this effort, we are constantly exploring new markets and untapped market segments. Consumer tastes and production patterns ebb and flow and our goal is to establish permanent trade relationships with potential partners around the world. To that end, we are gearing up to launch several new projects in exciting emerging markets this fall. Two of the first to get underway this year are in Latin America and will focus primarily on building new consumer demand channels for pinto beans. In Brazil, USDBC will be working to establish seasonal orders for pinto beans to keep supply and prices stable when Brazil’s own supply of carioca beans dips. Pinto and carioca beans are similar in look and taste and pintos can be used place of carioca beans.

In Colombia, US dry beans, along with many other U.S. origin agricultural products are benefitting from preferential tariffs stipulated in the U.S./Colombia Free Trade Agreement. This has allowed pinto beans to enter Colombia at competitive prices and for Colombian buyers to begin using this product. We will launch a major promotional campaign in the coming months. We will continue to report on these and other efforts in Southeast Asia, India, and new European and African markets in the coming weeks.